PRIVACY POLICY

Effective Date: 17.09.2025

It girl Essential (“Company,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website [insert website URL] (the “Site”) or make purchases from us.

We comply with applicable privacy laws, including the General Data Protection Regulation (GDPR) for customers located in the European Economic Area (EEA) and the United Kingdom, and relevant U.S. privacy laws.

By using our Site and services, you agree to the practices outlined in this Privacy Policy.

1. Information We Collect

We may collect and process the following categories of personal data:

Identity and Contact Data: Name, email address, billing and shipping addresses, phone number.
Payment Data: Processed securely by third-party providers (PayPal, Apple Pay, Google Pay, credit/debit card processors). We do not store full payment details.
Order Information: Products purchased, order history, shipping details.
Technical Data: IP address, browser type, device identifiers, operating system, referral sources, and browsing behavior collected via cookies and similar technologies.
Marketing Preferences: Your consent and choices regarding promotional communications.

2. How We Use Your Data

We process personal data for the following purposes:

To process and fulfill your orders
To provide customer service and respond to inquiries
To send order confirmations, shipping updates, and account notices
To manage marketing communications (with your consent)
To improve our Site, products, and customer experience
To comply with legal obligations and prevent fraud

Legal bases for processing (under GDPR) may include: contract performance, legal compliance, legitimate interests, and, where required, your consent.

3. Cookies and Tracking Technologies

Our Site, hosted on Wix, uses cookies and similar technologies to:

Enable site functionality
Analyze traffic and user behavior
Remember your preferences
Deliver targeted advertisements (if applicable)

You can manage or disable cookies through your browser settings. More information on Wix’s cookie practices is available at Wix Cookie Policy.

4. Sharing of Personal Data

We do not sell your personal data. We may share it with:

Service Providers: Wix (website hosting), payment processors (PayPal, Apple Pay, Google Pay, credit card processors), IT service providers, and analytics tools.
Dropshipping Suppliers: To fulfill and deliver orders directly to you.
Legal Authorities: Where required by law or to protect our rights, safety, or property.

All third-party providers are contractually required to safeguard your information and process it only as instructed.

5. International Data Transfers

As we operate in the United States and use global service providers (including Wix and payment processors), your personal data may be transferred outside the EEA/UK.

Where such transfers occur, we ensure they are protected through appropriate safeguards, such as Standard Contractual Clauses (SCCs) approved by the European Commission or other lawful transfer mechanisms under GDPR.

6. Data Retention

We retain your personal data only for as long as necessary to:

Fulfill the purposes outlined in this Policy
Comply with legal and regulatory requirements
Resolve disputes and enforce agreements

When data is no longer required, it will be securely deleted or anonymized.

7. Your Rights Under GDPR

If you are located in the EEA or UK, you have the following rights regarding your personal data:

Right of Access – Request access to the personal data we hold about you.
Right to Rectification – Request correction of inaccurate or incomplete data.
Right to Erasure – Request deletion of your personal data, subject to legal limitations.
Right to Restrict Processing – Request restriction of processing under certain conditions.
Right to Data Portability – Receive your personal data in a structured, machine-readable format.
Right to Object – Object to processing based on legitimate interests or direct marketing.
Right to Withdraw Consent – Withdraw consent for processing (where consent was given).

You may exercise these rights by contacting us at itgirlessensial@info.

8. Right to Lodge a Complaint

If you are located in the EEA or UK, you have the right to lodge a complaint with your local supervisory authority.

For example:

In the UK: Information Commissioner’s Office (ICO) – www.ico.org.uk
In the EU: You can find your supervisory authority here: https://edpb.europa.eu/about-edpb/board/members_en

We encourage you to contact us first so we can address your concerns directly.

9. Security of Your Data

We implement appropriate technical and organizational measures to safeguard your personal information. However, no online system can guarantee absolute security.

10. Children’s Privacy

Our Site is not intended for children under 13. We do not knowingly collect information from minors. If we discover such data has been collected, we will delete it promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Effective Date.”

12. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at:

It girl Essential
Email: itgirlessensial@info